Meet Our Sponsors-Trent Buick GMC

The Great Trent River Raft Race is back AGAIN on Saturday, June 22 at Union Point Park. The revival of the race in 2018, after a 20 year or so hiatus, was a huge success! We look forward to this being a signature event for New Bern for years to come. The race takes hundreds of hours of planning plus hundreds of volunteers to make it happen. One of the most important components of an event of this size is, of course, our sponsors. We are so pleased that Trent

Trent Buick GMC, First Mate Sponsors, The Great Trent River Raft Race
Staff at Trent Cadillac

Buick GMC decided to be a returning sponsor this year. They are one of our First Mate sponsors and are one of the keys to the success of the race. We would like you to get to more about Trent GMC Buick. Here is their story in their own words.


In 1957, Don Deichmann opened Trent Oldsmobile Cadillac on South Front Street in New Bern, NC.Founder Trent Buick GMC, First Mate Sponsor, The Great Trent River Raft Race He built and relocated to a new facility at 1707 Highway 70 East in 1962 and added the Buick franchise that same year. The new shop had ten service bays, three sales offices, and an outdoor new car showroom. Mike Deichmann joined Don in 1963 and worked his way through the service and sales departments until Don’s death in 1970. At that time, he purchased the company stock and was approved by General Motors as the youngest Cadillac dealer in the United States. Mike’s brother Pete joined him in 1971 and they have worked together for 47 years. Trent Buick GMC, First Mate Sponsors, The Great Trent River Raft Race

The dealership has grown over the years more than tripling the size of the service department, had three major renovations, and now occupies over six acres on Highway 70.  GMC was added in 1993, so when you “Think trucks, think Trent.” We offer the absolute best in sales and service at the lowest price and are famous for our lowest tire price guarantee and are one of the largest GM tire centers in the southeastern United States. Trent now has 65 employees with 2 having been there over 40 years and 8 with over 30 years employment. We have 17 technicians and 7 of them are World Class technicians representing the highest level of GM training available. There are only 15 World Class technicians in the state. We are the only dealership in the southeastern United States that can make this claim. 
Don Deichmann’s commitment to his community and to his employees continues to live on and is the basis for our continued success. Management and employees work together on all Trent policies and meet monthly in order to provide better service to our customers. Our employees have benefits which include health insurance coverage, profit sharing, 401-K and other company benefits. We feel like all these things make us work together as one unit resulting in us being unique. Come by for the Trent experience and see why at Trent “Our people give you the edge” and see why we are the only Master Cadillac dealer in North and South Carolina.
Thank you Trent Buick GMC for sponsoring the Great Trent River Raft Race!
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